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The Story Begins with...

A queer Latin-American boy from a Catholic-Hispanic family in South Texas. My journey into the world of performing arts was anything but conventional. My parents had big dreams for me—their only son—but a life in musical theater was far from what they had imagined. Yet, they stood by me every step of the way.
 

It all started in Catholic school, where my early exposure to spiritual practice and energy work intersected with a growing passion for performance. While my dad encouraged me to explore sports, it was my third-grade drama teacher who truly saw me and introduced me to the transformative power of storytelling. From then on, my life revolved around performing—piano lessons, choir, and musical theater paved a path that took me from South Texas to Boston for college and eventually to New York City, where I chased my dream full-time.

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But the industry isn’t easy. I’ve lived through the struggles many artists face—working survival jobs, bouncing between gigs, and trying to stay creative while making ends meet. By 19, I felt lost, grappling with self-doubt and searching for belonging in places that left me feeling more disconnected than ever.
 

For years, I juggled theater gigs, hairdressing school, and retail jobs, doing whatever I could to keep going. The hustle took its toll—financially, physically, and spiritually. Hitting rock bottom forced me to reevaluate my path. I realized that no one in this industry succeeds alone, and what I needed was guidance—real, actionable guidance that respected the artist in me and also understood the business (a huge part of the industry that gets neglected constantly).

That realization shifted everything.
 

Today, I’m not just a performer—I’m also a coach for artists, actors, and performers like you. I’ve learned that treating yourself as both an artist and a business entity is the key to long-term success in this industry. Your art is your product, and your career is your business. When you protect both, you can build a life where your talent thrives without relying on grueling side jobs that drain your spirit.
 

I’m here to be the guide I wish I’d had when I started. I understand how isolating and overwhelming this industry can feel, especially when you’re navigating it without support. My mission is to help you align your artistic passion with practical business strategies, so you can create a sustainable career that doesn’t just survive—but thrives.

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This work isn’t about shortcuts or cookie-cutter solutions. It’s about you. I’ll meet you where you are, whether you’re just starting out or deep into your career, and together we’ll chart a path that’s tailored to your unique voice and vision. I’m here to be your biggest cheerleader while keeping you grounded. You’re the star—this is your life, your career, your legacy. My role is to help you protect it, nurture it, and take it to new heights.
 

Let’s create a life you love, a career you’re proud of, and a future that reflects your artistry and ambition.
 

With so much love and respect,

Arnie Rodriguez 2025
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